Received:

Subject: hi how are you

Message: how are you tonight

(quotes short, uninspired profile word. for. word.)

Set aside for a moment the fact that this man has written to me before — not recently, but maybe in my “last round” of match dating. I told him “no” then, too.

Replied:

Hey there — I’m not your girl, but I thought I’d give you a little unsolicited advice:

Please, please write something original to each woman you contact. Tell her why you’re writing specifically to her. What about her appeals to you?

Getting an email like this is vaguely offensive, much like junk mail or email spam. It’s not to me, and it appears that you could send notes to 100 different women in a single sitting. We want to feel special.

Good luck to you.

Target marketing, buddy. Look it up.

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